Concept
Graceful Luxury was reimagined as the perfect balance of elegance and thoughtfulness, where attention to detail transforms each stay into a deeply personal and memorable experience.
We have introduced 3 stories of effortlessly elevated stays:
Curated Details That Delight
The Warm Welcome You Need Most
Devotion to Making Your Moments Happen
These stories showcased Pan Pacific’s ability to enrich every moment through
staff attentiveness, creativity, and dedication.
Creative Agency: Section
Creative Director: Poh Wee Koon
Creative Group Head: Lijing Sim
Senior Art Director: Clara Chow
Senior Copywriter: Jessica Rovira/Aaron Leong
Art Director: Jenny Chan, Chanel Chan
Account Servicing: Rachel Lau, Theresha Ng, Jessica Yeo
Head of Production: Roy Lin
Producer: Ang Zheng Xiang
Director of Photography: Alvin Choon/Sky Woo
Director: Elgin Ho
The Art of Graceful Luxury
Overview
Pan Pacific Hotels Group sought to redefine their brand proposition with the launch of a new philosophy, Graceful Luxury. Tasked with differentiating them from other luxury hotel chains, our agency was entrusted to give this concept meaning—crafting a narrative that embodied their unique commitment to creating exclusive, personalised experiences for every guest.
